Founded in 1990, with its core in board sports, Roxy is the fashion apparel brand that expresses the coastal and mountain casual lifestyle. Roxy's philosophy revolves around five core ideals - daring and confident, naturally beautiful, fun and alive.[1]
Since its inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, the brand also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, watches, perfumes and several other product categories. Brands under the Roxy umbrella include Roxy, Roxy Girl and Teenie Wahine.
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