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Diesel SpA simply known as "Diesel" is an Italian based designer clothing company which produces apparel for men and women between 18 and 35 years old. Diesel also creates a kids and sportswear line.
The company was founded by Renzo Rosso and his former boss Adriano Goldschmied (of the increasingly popular AG Jeans company) in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue).
The name Diesel was reportedly chosen because it is pronounced the same in every major language. |
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